First In The Arab Region

Brand recognition plays a crucial role in the highly competitive Arab beverage market. Because of this, companies always strive to differentiate itself from its competitors by introducing products with excellent packaging using an effective branding strategy.

Qatrah Awards is the First-ever annual beverage award program recognizing the outstanding and innovative brands in the Arab region. It is a formal acknowledgement of the remarkable work accomplished by leading beverage companies in the Middle East and North Africa.

Qatrah awards will recognize the outstanding brands which consistently exhibit innovation in their beverage product ingredients, creativity in packaging & product design.

The Five Awards/Categories that will be covered are:

• Best Bottled water of the year
• Best Dairy Drink of the year
• Best Juice beverage of the year
• Best Carbonated Soft Drink of the year
• Best Hot Beverage of the year