Beverage Product Innovation Competition 2025
INTRODUCTION
THE ARAB BEVERAGE ASSOCIATION (ABA) IN COLLABORATION WITH
THE DEPARTMENT OF NUTRITION AND FOOD SCIENCES IN THE BALQA
APPLIED UNIVERSITY (BAU), PROUDLY PRESENT THE 2026 BEVERAGE
PRODUCT INNOVATION COMPETITION - QATRAH AWARDS 2026.
PURPOSE
TO ENCOURAGE PROFESSIONAL AND CREATIVE THINKING.- TO ENHANCE TEAMWORK AND COOPERATION SPIRIT
AMONG REGIONAL COMPANIES.
- TO IMPROVE RECOGNITION AND INTERNATIONAL
EXPOSURE FOR ARAB/REGIONAL COMPANIES.
CATEGORIES
Best drink/juice of the year
Best bottled water of the year
Best dairy drink of the year
Best SOFT drink of the year
Best PACKAGING of the year
Best New Innovative Beverage
ELIGIBILITY
ALL NON-ALCOHOLIC BEVERAGE COMPANIES, LOCAL AND INTERNATIONAL IN THE ARAB WORLD, ARE ELIGIBLE TO TAKE PART IN THIS COMPETITION.
INTERESTED COMPANIES MAY APPLY IN MORE THAN ONE CATEGORY.
EVENT TIMELINE
ENTRIES ARE ACCEPTED AS OF 1 OCTOBER 2025
APPLIED UNIVERSITY (BAU), PROUDLY PRESENT THE 2026 BEVERAGE
PRODUCT INNOVATION COMPETITION - QATRAH AWARDS 2026.
CEREMONY EVENT WILL TAKE PLACE IN Q1 OF 2026, DATE & PLACE TO BE DISCLOSED SOON
ENTRY FEES
USD 250 / Product Entry
PAYMENT
METHOD
ONLINE
HOW IS THE BRAND JUDGED?
A PROPOSAL FOR A NEW NON-ALCOHOLIC BEVERAGE PRODUCT IS
REQUIRED TO ENTER THE COMPETITION.
HIGHLY QUALIFIED JUDGES WILL ASSESS THE BEVERAGES PROBABLE
MARKET SUCCESS AS WELL AS THE TECHNICAL SOLVING SKILLS USED IN
PRODUCT DEVELOPMENT.
THE BEVERAGE ENTRY WILL BE EVALUATED ON THE BASIS OF THE
FOLLOWING CRITERIA:
ORIGINALITY
PROCESS DESCRIPTION
PACKAGE
QUALITY AND SAFETY
REGISTRATION
FOR REGISTRATION KINDLY
Download and fill the registration form
Send the form to mouniraj@arabbeverages.org