Beverage Product Innovation Competition 2026

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INTRODUCTION

THE ARAB BEVERAGE ASSOCIATION (ABA) IN COLLABORATION WITH THE DEPARTMENT OF NUTRITION AND FOOD SCIENCES IN THE BALQA APPLIED UNIVERSITY (BAU), PROUDLY PRESENT THE 2026 BEVERAGE PRODUCT INNOVATION COMPETITION - QATRAH AWARDS 2026.

PURPOSE

  • TO ENCOURAGE PROFESSIONAL AND CREATIVE THINKING.
  • TO ENHANCE TEAMWORK AND COOPERATION SPIRIT AMONG REGIONAL COMPANIES.
  • TO IMPROVE RECOGNITION AND INTERNATIONAL EXPOSURE FOR ARAB/REGIONAL COMPANIES.

CATEGORIES

Best drink/juice of the year

Best bottled water of the year

Best dairy drink of the year

Best SOFT drink of the year

Best PACKAGING of the year

Best New Innovative Beverage

Adel Aujan Award

ELIGIBILITY

ALL NON-ALCOHOLIC BEVERAGE COMPANIES, LOCAL AND INTERNATIONAL IN THE ARAB WORLD, ARE ELIGIBLE TO TAKE PART IN THIS COMPETITION.

INTERESTED COMPANIES MAY APPLY IN MORE THAN ONE CATEGORY.

EVENT TIMELINE

ENTRIES ARE ACCEPTED AS OF 1 DECEMBER 2025 TO 15 FEBRUARY 2026

THE CEREMONY EVENT / WINNER'S ANNOUNCEMENT WILL BE HELD DURING ABCE 2026, SCHEDULED FOR APRIL 2026

ENTRY FEES

USD 750 / Product Entry

FEES TO BE SETTLED VIA BANK TRANSFER TO THE FOLLOWING ACCOUNT DETAILS:
Bank Name: Bano­rient Bank France (21 Avenue George V, 75008 Paris – France)
Account Name: Arab Beverages Association
Account Number: 2600418811U
IBAN: FR9417599000012600418811U65
SWIFT: BLOMFRPP

HOW IS THE BRAND JUDGED?

A PROPOSAL FOR A NEW NON-ALCOHOLIC BEVERAGE PRODUCT IS REQUIRED TO ENTER THE COMPETITION. HIGHLY QUALIFIED JUDGES WILL ASSESS THE BEVERAGES PROBABLE MARKET SUCCESS AS WELL AS THE TECHNICAL SOLVING SKILLS USED IN PRODUCT DEVELOPMENT.
THE BEVERAGE ENTRY WILL BE EVALUATED ON THE BASIS OF THE FOLLOWING CRITERIA:

ORIGINALITY

PROCESS DESCRIPTION

PACKAGE

QUALITY AND SAFETY

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